{"id":6499,"date":"2026-01-13T09:08:27","date_gmt":"2026-01-13T09:08:27","guid":{"rendered":"https:\/\/climate-hive.org\/knowledge-base\/tools-and-toolboxes\/financing-tools\/selling-sustainability-primer-for-markets\/"},"modified":"2026-01-13T09:09:27","modified_gmt":"2026-01-13T09:09:27","slug":"selling-sustainability-primer-for-markets","status":"publish","type":"docs","link":"https:\/\/climate-hive.org\/de\/knowledge-base\/tools-and-toolboxes\/financing-tools\/selling-sustainability-primer-for-markets\/","title":{"rendered":"Nachhaltigkeit verkaufen; Fibel f\u00fcr M\u00e4rkte?"},"content":{"rendered":"<p>Strategischer Leitfaden f\u00fcr die Formulierung und Kommunikation von Nachhaltigkeitsbotschaften, die bei Verbrauchern und M\u00e4rkten Anklang finden. <\/p>\n\n\n\n<p>N\u00fctzlich f\u00fcr: Hersteller, Berater und Vermarkter, die regenerative Produkte positionieren. <\/p>\n\n\n\n<p>Tipp: Im Abschnitt \u201cZehn Grunds\u00e4tze\u201d finden Sie Tipps f\u00fcr schnelle Nachrichten\u00fcbermittlung. <\/p>\n\n\n\n<p>Auf Englisch. <\/p>\n\n\n\n<p>Von Futerra, einem Unternehmen f\u00fcr Nachhaltigkeitskommunikation.<\/p>\n\n\n\n<p><a href=\"https:\/\/futerra-assets.s3.amazonaws.com\/documents\/Selling_Sustainability.pdf\">Verkaufen_Nachhaltigkeit.pdf<\/a><\/p>","protected":false},"featured_media":0,"parent":6469,"menu_order":9,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-6499","docs","type-docs","status-publish","hentry","pmpro-has-access"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/docs\/6499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/comments?post=6499"}],"version-history":[{"count":1,"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/docs\/6499\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/docs\/6499\/revisions\/6500"}],"up":[{"embeddable":true,"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/docs\/6469"}],"next":[{"title":"Von NESTA abgeleiteter Rahmen f\u00fcr die Ausarbeitung einer Skalierungsstrategie","link":"https:\/\/climate-hive.org\/de\/knowledge-base\/tools-and-toolboxes\/financing-tools\/nesta-derived-framework-for-setting-up-a-scaling-strategy\/","href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/docs\/6658"}],"prev":[{"title":"Karte von besseren Lebensmittelh\u00e4ndlern - UK","link":"https:\/\/climate-hive.org\/de\/knowledge-base\/tools-and-toolboxes\/financing-tools\/better-food-traders-map\/","href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/docs\/6495"}],"wp:attachment":[{"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/media?parent=6499"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/climate-hive.org\/de\/wp-json\/wp\/v2\/doc_tag?post=6499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}