{"id":6499,"date":"2026-01-13T09:08:27","date_gmt":"2026-01-13T09:08:27","guid":{"rendered":"https:\/\/climate-hive.org\/knowledge-base\/tools-and-toolboxes\/financing-tools\/selling-sustainability-primer-for-markets\/"},"modified":"2026-01-13T09:09:27","modified_gmt":"2026-01-13T09:09:27","slug":"selling-sustainability-primer-for-markets","status":"publish","type":"docs","link":"https:\/\/climate-hive.org\/es\/knowledge-base\/tools-and-toolboxes\/financing-tools\/selling-sustainability-primer-for-markets\/","title":{"rendered":"Vender sostenibilidad: \u00bfun manual para los mercados?"},"content":{"rendered":"<p>Gu\u00eda estrat\u00e9gica sobre c\u00f3mo enmarcar y comunicar mensajes de sostenibilidad que resuenen entre los consumidores y los mercados. <\/p>\n\n\n\n<p>\u00datil para: productores, asesores y comercializadores que posicionan productos regenerativos. <\/p>\n\n\n\n<p>Consejo: consulte la secci\u00f3n \u201cDiez principios\u201d para obtener consejos r\u00e1pidos sobre mensajer\u00eda. <\/p>\n\n\n\n<p>En ingl\u00e9s. <\/p>\n\n\n\n<p>Por Futerra, empresa de comunicaci\u00f3n sobre sostenibilidad.<\/p>\n\n\n\n<p><a href=\"https:\/\/futerra-assets.s3.amazonaws.com\/documents\/Selling_Sustainability.pdf\">Vender_Sostenibilidad.pdf<\/a><\/p>","protected":false},"featured_media":0,"parent":6469,"menu_order":9,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-6499","docs","type-docs","status-publish","hentry","pmpro-has-access"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/docs\/6499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/comments?post=6499"}],"version-history":[{"count":1,"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/docs\/6499\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/docs\/6499\/revisions\/6500"}],"up":[{"embeddable":true,"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/docs\/6469"}],"next":[{"title":"Marco derivado de NESTA para establecer una estrategia de ampliaci\u00f3n de escala","link":"https:\/\/climate-hive.org\/es\/knowledge-base\/tools-and-toolboxes\/financing-tools\/nesta-derived-framework-for-setting-up-a-scaling-strategy\/","href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/docs\/6658"}],"prev":[{"title":"Mapa de Better Food Traders - Reino Unido","link":"https:\/\/climate-hive.org\/es\/knowledge-base\/tools-and-toolboxes\/financing-tools\/better-food-traders-map\/","href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/docs\/6495"}],"wp:attachment":[{"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/media?parent=6499"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/climate-hive.org\/es\/wp-json\/wp\/v2\/doc_tag?post=6499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}