{"id":7395,"date":"2026-04-22T08:54:29","date_gmt":"2026-04-22T07:54:29","guid":{"rendered":"https:\/\/climate-hive.org\/?post_type=tribe_events&#038;p=7395"},"modified":"2026-04-23T10:37:09","modified_gmt":"2026-04-23T09:37:09","slug":"insights-green-and-digital-what-it-means-for-small-businesses-in-practice","status":"publish","type":"tribe_events","link":"https:\/\/climate-hive.org\/es\/event\/insights-green-and-digital-what-it-means-for-small-businesses-in-practice\/","title":{"rendered":"Perspectivas: Verde y digital. Lo que significa para las peque\u00f1as empresas en la pr\u00e1ctica\u00a0"},"content":{"rendered":"<div class=\"tribe-events-virtual-single-marker\">\n\t<span class=\"tribe-events-virtual-single-marker__icon\" >\n\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--virtual tribe-events-virtual-single-marker__icon-svg\" \taria-hidden=\"true\"\n\tviewbox=\"0 0 26 16\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<g fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" transform=\"translate(1 1)\">\n\t\t<path d=\"M18 10.7333333c2.16-2.09999997 2.16-5.44444441 0-7.46666663M21.12 13.7666667c3.84-3.7333334 3.84-9.80000003 0-13.53333337M6 10.7333333C3.84 8.63333333 3.84 5.28888889 6 3.26666667M2.88 13.7666667C-.96 10.0333333-.96 3.96666667 2.88.23333333\" class=\"tribe-common-c-svgicon__svg-stroke\"\/><ellipse cx=\"12\" cy=\"7\" rx=\"2.4\" ry=\"2.33333333\" class=\"tribe-common-c-svgicon__svg-stroke\"\/>\n\t<\/g>\n<\/svg>\n\t<\/span>\n\tEvento virtual<\/div>\n<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t6 de mayo\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t@\t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t14:00 h\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t-\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t15.00 h\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__timezone\">CEST<\/span>\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u00danase a una nueva sesi\u00f3n de Community Insights para descubrir c\u00f3mo las peque\u00f1as empresas pueden aumentar la competitividad y la resiliencia mientras navegan por las transiciones verde y digital.<\/h4>\n\n\n\n<p>Las peque\u00f1as empresas est\u00e1n bajo presi\u00f3n para descarbonizarse y digitalizarse, pero hacer ambas cosas a la vez puede resultar abrumador. \u00bfY si ser ecol\u00f3gico y ser digital pudiera apoyarse mutuamente?<\/p>\n\n\n\n<p>Trabajando en el \u201c<strong>transici\u00f3n gemela<\/strong>\u201dcombinando estrategias verdes y digitales, puede ayudar a las PYMEs a desarrollar resiliencia, reducir costos y preparar sus negocios para el futuro.<\/p>\n\n\n\n<p>En esta nueva sesi\u00f3n de Community Insights, exploraremos <strong>c\u00f3mo se ve la doble transici\u00f3n en la pr\u00e1ctica<\/strong> bas\u00e1ndose en las ideas del reciente estudio, \u2018<em><a href=\"https:\/\/www.strivecommunity.org\/reports\/eu-digitalization-journey\">Transformaci\u00f3n Digital de Microempresas Europeas<\/a><\/em>\u2018creado en colaboraci\u00f3n entre Mastercard y Caribou. La investigaci\u00f3n muestra que muchas microempresas todav\u00eda se encuentran en una etapa temprana de madurez digital y destaca que <strong>la sostenibilidad depende de la preparaci\u00f3n digital<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Durante el seminario web, desglosaremos c\u00f3mo se cruzan los viajes digitales y de sostenibilidad, y qu\u00e9 significa esto en la pr\u00e1ctica para las peque\u00f1as empresas y quienes las apoyan.&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 puede esperar?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perspectivas clave<\/strong> del estudio &nbsp;<\/li>\n\n\n\n<li><strong>Implicaciones pr\u00e1cticas <\/strong>para el apoyo a microempresas y el dise\u00f1o de programas &nbsp;<\/li>\n\n\n\n<li>Un mundo real <strong>estudio de caso<\/strong><\/li>\n\n\n\n<li>Interactivo <strong>discusi\u00f3n<\/strong> &nbsp;<\/li>\n<\/ul>\n\n\n\n<p>El estudio ha sido desarrollado por Mastercard a trav\u00e9s de su <a href=\"https:\/\/www.strivecommunity.org\/programs\">Programa Strive UE<\/a> \u2013 una iniciativa de apoyo al crecimiento y la resiliencia de las peque\u00f1as empresas en toda Europa \u2013 en colaboraci\u00f3n con <a href=\"https:\/\/caribou.global\/\">Carib\u00fa<\/a>, una consultora global que acelera el impacto en la era digital.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00a1Reg\u00edstrate gratis a continuaci\u00f3n!<\/strong><\/h4>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Sobre Insights de la comunidad<\/h4>\n\n\n\n<p>Reservado para miembros Climate KIC Community, Community Insights son res\u00famenes curados sobre los temas que m\u00e1s le importan; ya sea para navegar nuevos paisajes de financiaci\u00f3n, comprender cambios en las pol\u00edticas o mantenerse al d\u00eda con las tendencias del mercado. 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