{"id":6479,"date":"2026-01-13T08:48:25","date_gmt":"2026-01-13T08:48:25","guid":{"rendered":"https:\/\/climate-hive.org\/knowledge-base\/tools-and-toolboxes\/financing-tools\/market-establishment-tips\/"},"modified":"2026-01-13T08:49:27","modified_gmt":"2026-01-13T08:49:27","slug":"market-establishment-tips","status":"publish","type":"docs","link":"https:\/\/climate-hive.org\/fr\/knowledge-base\/tools-and-toolboxes\/financing-tools\/market-establishment-tips\/","title":{"rendered":"Conseils pour l'\u00e9tablissement du march\u00e9"},"content":{"rendered":"<p>Guide contenant des conseils pratiques pour la mise en place et l'am\u00e9lioration de l'acc\u00e8s au march\u00e9 des produits agricoles. Il comprend des strat\u00e9gies de fixation des prix, de promotion de la marque et de mise en relation avec les acheteurs. <\/p>\n\n\n\n<p>Utile pour : les agriculteurs qui lancent ou affinent des strat\u00e9gies de commercialisation directe. <\/p>\n\n\n\n<p>Conseil : bien qu'un peu dat\u00e9s, les principes restent utiles - voir pages 2-5. <\/p>\n\n\n\n<p>En anglais. <\/p>\n\n\n\n<p>Par ATTRA (National Center for Appropriate Technology), \u00c9tats-Unis.<\/p>\n\n\n\n<p><a href=\"https:\/\/attra.ncat.org\/wp-content\/uploads\/2023\/08\/all_marketing_tip_sheets.pdf\">toutes les fiches conseils_marketing.pdf<\/a><\/p>","protected":false},"featured_media":0,"parent":6469,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-6479","docs","type-docs","status-publish","hentry","pmpro-has-access"],"acf":[],"comment_count":0,"_links":{"self":[{"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/docs\/6479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/comments?post=6479"}],"version-history":[{"count":1,"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/docs\/6479\/revisions"}],"predecessor-version":[{"id":6480,"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/docs\/6479\/revisions\/6480"}],"up":[{"embeddable":true,"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/docs\/6469"}],"next":[{"title":"Wildfarmed - un outil permettant aux agriculteurs r\u00e9g\u00e9n\u00e9rateurs britanniques d'acc\u00e9der au march\u00e9","link":"https:\/\/climate-hive.org\/fr\/knowledge-base\/tools-and-toolboxes\/financing-tools\/wildfarmed-a-tool-for-uk-regenerative-farmers-to-entyer-the-market\/","href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/docs\/6488"}],"wp:attachment":[{"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/media?parent=6479"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/climate-hive.org\/fr\/wp-json\/wp\/v2\/doc_tag?post=6479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}