{"id":7313,"date":"2026-04-16T09:27:27","date_gmt":"2026-04-16T08:27:27","guid":{"rendered":"https:\/\/climate-hive.org\/?post_type=tribe_events&#038;p=7313"},"modified":"2026-04-16T09:35:12","modified_gmt":"2026-04-16T08:35:12","slug":"insights-green-and-digital-for-small-businesses","status":"publish","type":"tribe_events","link":"https:\/\/climate-hive.org\/fr\/event\/insights-green-and-digital-for-small-businesses\/","title":{"rendered":"Perspectives : Vert et num\u00e9rique. Ce que cela signifie concr\u00e8tement pour les petites entreprises\u00a0"},"content":{"rendered":"<div class=\"tribe-events-virtual-single-marker\">\n\t<span class=\"tribe-events-virtual-single-marker__icon\" >\n\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--virtual tribe-events-virtual-single-marker__icon-svg\" \taria-hidden=\"true\"\n\tviewbox=\"0 0 26 16\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<g fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" transform=\"translate(1 1)\">\n\t\t<path d=\"M18 10.7333333c2.16-2.09999997 2.16-5.44444441 0-7.46666663M21.12 13.7666667c3.84-3.7333334 3.84-9.80000003 0-13.53333337M6 10.7333333C3.84 8.63333333 3.84 5.28888889 6 3.26666667M2.88 13.7666667C-.96 10.0333333-.96 3.96666667 2.88.23333333\" class=\"tribe-common-c-svgicon__svg-stroke\"\/><ellipse cx=\"12\" cy=\"7\" rx=\"2.4\" ry=\"2.33333333\" class=\"tribe-common-c-svgicon__svg-stroke\"\/>\n\t<\/g>\n<\/svg>\n\t<\/span>\n\tVirtual \u00c9v\u00e8nement<\/div>\n<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t6 mai\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t@\t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t14h00\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t-\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t15h00\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__timezone\">CEST<\/span>\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Rejoignez une nouvelle session Community Insights pour d\u00e9couvrir comment les petites entreprises restent comp\u00e9titives tout en naviguant dans les transitions verte et num\u00e9rique.<\/h4>\n\n\n\n<p>Les petites entreprises sont soumises \u00e0 la pression de d\u00e9carboner et de num\u00e9riser, mais faire les deux \u00e0 la fois peut sembler \u00e9crasant. Et si aller au vert et aller au num\u00e9rique pouvaient se soutenir mutuellement ?<\/p>\n\n\n\n<p>Travail sur le \u201c<strong>double transition<\/strong>\u201d, en combinant des strat\u00e9gies vertes et num\u00e9riques, peut aider les PME \u00e0 renforcer leur r\u00e9silience, \u00e0 r\u00e9duire leurs co\u00fbts et \u00e0 p\u00e9renniser leur activit\u00e9. Comment les petites entreprises peuvent-elles le faire en pratique ?<\/p>\n\n\n\n<p>Dans cette nouvelle session d'Eclairages communautaires, nous explorerons les insights de l'\u00e9tude r\u00e9cente \u2018<em><a href=\"https:\/\/www.strivecommunity.org\/reports\/eu-digitalization-journey\">Transformation num\u00e9rique des micro-entreprises europ\u00e9ennes<\/a><\/em>\u2018, cr\u00e9\u00e9 en collaboration entre Mastercard et Caribou. La recherche montre que de nombreuses micro-entreprises en sont encore \u00e0 un stade pr\u00e9coce de maturit\u00e9 num\u00e9rique et souligne que la durabilit\u00e9 d\u00e9pend de la pr\u00e9paration num\u00e9rique.&nbsp;<\/p>\n\n\n\n<p>Au cours du webinaire, nous analyserons comment les parcours num\u00e9riques et de durabilit\u00e9 s'entrecroisent, et ce que cela signifie concr\u00e8tement pour les petites entreprises et ceux qui les soutiennent.&nbsp;<\/p>\n\n\n\n<p><strong>\u00c0 quoi pouvez-vous vous attendre ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principaux enseignements<\/strong> de l'\u00e9tude &nbsp;<\/li>\n\n\n\n<li><strong>Implications pratiques <\/strong>pour le soutien aux micro-entreprises et la conception de programmes &nbsp;<\/li>\n\n\n\n<li>Un monde r\u00e9el <strong>\u00c9tude de cas<\/strong><\/li>\n\n\n\n<li>Interactif <strong>discussion<\/strong> &nbsp;<\/li>\n<\/ul>\n\n\n\n<p>L'\u00e9tude a \u00e9t\u00e9 d\u00e9velopp\u00e9e par Mastercard par le biais de ses <a href=\"https:\/\/www.strivecommunity.org\/programs\">Programme Strive UE<\/a> \u2013 une initiative soutenant la croissance et la r\u00e9silience des petites entreprises \u00e0 travers l'Europe \u2013 en collaboration avec <a href=\"https:\/\/caribou.global\/\">Caribou<\/a>, un cabinet de conseil mondial qui acc\u00e9l\u00e8re l'impact \u00e0 l'\u00e8re num\u00e9rique.<\/p>\n\n\n\n<p><strong>Rejoignez-nous le 6 mai \u00e0 14h00 CEST pour d\u00e9couvrir<\/strong> <strong>comment la double transition peut devenir une voie pratique pour la r\u00e9silience, la comp\u00e9titivit\u00e9 et l'impact<\/strong> <strong>pour votre organisation<\/strong>.&nbsp;<\/p>\n\n\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">Log in or sign up to RSVP for this event<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/climate-hive.org\/fr\/login\/?redirect_to=https:\/\/climate-hive.org\/event\/insights-green-and-digital-for-small-businesses\/\" style=\"background-color:#ffffff00\">Log in<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/climate-hive.org\/fr\/membership-levels\/\">S'inscrire<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c0 propos des informations de la communaut\u00e9<\/h4>\n\n\n\n<p>R\u00e9serv\u00e9 aux membres Climate KIC Community, les Aper\u00e7us communautaires sont des briefings organis\u00e9s sur les sujets qui vous importent le plus ; qu'il s'agisse de naviguer dans de nouveaux paysages de financement, de comprendre les \u00e9volutions politiques ou de suivre les d\u00e9veloppements du march\u00e9. 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