{"id":7395,"global_id":"climate-hive.org\/it?id=7395","global_id_lineage":["climate-hive.org\/it?id=7395"],"author":"3","status":"publish","date":"2026-04-22 08:54:29","date_utc":"2026-04-22 07:54:29","modified":"2026-04-23 10:37:09","modified_utc":"2026-04-23 09:37:09","url":"https:\/\/climate-hive.org\/it\/event\/insights-green-and-digital-what-it-means-for-small-businesses-in-practice\/","rest_url":"https:\/\/climate-hive.org\/it\/wp-json\/tribe\/events\/v1\/events\/7395","title":"Insights: Green and digital. What it means for\u00a0small businesses in\u00a0practice\u00a0","description":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\n\t\t\t<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Join a new Community Insights session to discover how small businesses can increase competitiveness and resilience while navigating the green and digital transitions.<\/h4>\n\n\n\n<p>Small businesses are under pressure to both decarbonise and digitalise, but doing both at once can feel overwhelming. What if going green and going digital could support each other?<\/p>\n\n\n\n<p>Working&nbsp;on&nbsp;the&nbsp;&#8220;<strong>twin transition<\/strong>\u201d,&nbsp;combining&nbsp;green and digital&nbsp;strategies,&nbsp;can&nbsp;help SMEs build&nbsp;resilience,&nbsp;cut costs, and future-proof their business.<\/p>\n\n\n\n<p>In this new Community Insights session, we will explore <strong>what the twin transition looks like in practice<\/strong> building on the insights from the recent study &#8216;<em><a href=\"https:\/\/www.strivecommunity.org\/reports\/eu-digitalization-journey\">Digital Transformation of European Micro-Businesses<\/a><\/em>&#8216;,&nbsp;created in collaboration between Mastercard and Caribou. The research shows that many micro-businesses are still at an early stage of digital maturity and highlights that <strong>sustainability depends on digital readiness<\/strong>.&nbsp;<\/p>\n\n\n\n<p>During the webinar we will unpack how digital and sustainability journeys intersect, and what this means in practice for small businesses and those who support them.&nbsp;<\/p>\n\n\n\n<p><strong>What can you expect?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key insights<\/strong> from the study &nbsp;<\/li>\n\n\n\n<li><strong>Practical implications <\/strong>for micro-business&nbsp;support and programme design &nbsp;<\/li>\n\n\n\n<li>A real-world <strong>case study<\/strong><\/li>\n\n\n\n<li>Interactive <strong>discussion<\/strong> &nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The study has been developed by Mastercard through its <a href=\"https:\/\/www.strivecommunity.org\/programs\">Strive EU programme<\/a> &#8211; an initiative supporting small business growth and resilience across Europe &#8211; in collaboration with <a href=\"https:\/\/caribou.global\/\">Caribou<\/a>, a global consultancy accelerating impact in the digital age.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Register for free below!<\/strong><\/h4>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">About Community Insights<\/h4>\n\n\n\n<p>Reserved for Climate KIC Community members, Community Insights are curated briefings on the topics that matter most to you; whether it&#8217;s navigating new funding landscapes, understanding policy shifts, or keeping pace with market developments. 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