Join a new Community Insights session to discover how small businesses can increase competitiveness and resilience while navigating the green and digital transitions.

Small businesses are under pressure to both decarbonise and digitalise, but doing both at once can feel overwhelming. What if going green and going digital could support each other?

Working on the “twin transition”, combining green and digital strategies, can help SMEs build resilience, cut costs, and future-proof their business.

In this new Community Insights session, we will explore what the twin transition looks like in practice building on the insights from the recent study ‘Digital Transformation of European Micro-Businesses‘, created in collaboration between Mastercard and Caribou. The research shows that many micro-businesses are still at an early stage of digital maturity and highlights that sustainability depends on digital readiness. 

During the webinar we will unpack how digital and sustainability journeys intersect, and what this means in practice for small businesses and those who support them. 

What can you expect?

• Key insights from the study  
• Practical implications for micro-business support and programme design  
• A real-world case study
• Interactive discussion  

The study has been developed by Mastercard through its Strive EU programme – an initiative supporting small business growth and resilience across Europe – in collaboration with Caribou, a global consultancy accelerating impact in the digital age.

Meet the Speakers

• Katarina Kakalikova, Director Social Impact Europe, Mastercard
  Katarina leads and executes the Mastercard Center for Inclusive Growth’s social impact strategy across Europe, with a focus on micro, small, and medium enterprise growth, inclusive innovation and financial health.
• Hanna Laufer, Measurement & Impact Senior Associate, Caribou
  Hanna leads the Mastercard Strive EU Measurement and Impact work turning data and evidence into market insights. For Caribou, Hanna creates effective M&I systems that support innovation in rapidly evolving markets, and center on learning and experimentation
• Aimee Apel, Strategic Programmes Manager, Climate KIC
  Aimee is Climate KIC’s strategic lead on gender mainstreaming and inclusive climate innovation, with over a decade of experience designing programmes that integrate equity, climate, and entrepreneurship.
• Gaetano Volpe, CEO of Latitudo 40
  Gaetano is an innovation strategist and entrepreneur working at the intersection of deep tech and cultural transformation. Currently, he’s the CEO of Latitudo 40, a geospatial intelligence company providing AI-driven insights for digital cities and place preservation.

About Community Insights

Reserved for Climate KIC Community members, Community Insights are curated briefings on the topics that matter most to you; whether it’s navigating new funding landscapes, understanding policy shifts, or keeping pace with market developments. Each online session is constructed to be practical, timely and relevant.