| A systems design tool that layers the user journey with behind-the-scenes actions and infrastructure, helping to improve service delivery. The Service Blueprint is an operational tool that provides a holistic viewpoint of an organization’s operational processes, e.g. key activities, products, services and points of interaction with the intended audience, stakeholders and beneficiaries. As such, it is a strategic tool useful for planning or improving a service as it demonstrates what is happening along the service line and who is doing what through what means. Useful for: project teams and advisers delivering farm-facing services or training. Tip: Use this after the Customer Journey Map, then expand with roles, tools, and processes. In English. Widely used in innovation and service design. |